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Crisis in PR Industry: Poor State of Public Relations Professionals Writing Skills
This paper shall examine the field of public relations in respect to the topic of poor business writing skills in the American labor force. Public relations firms, whose business is focused on written and oral communications, have suffered in the last decade due to a sharp decline in skilled writers. The lack of proper writing and communication skills has resulted in lost productivity, ineffective PR releases, and increased client complaints.
This paper shall investigate the potential causes of the decline in skilled writers, and the resulting move towards outsourcing of PR and communications functions. It will outline industry impacts and the steps that education, industry, and government leaders are making to resolve this issue not only for Public Relations professionals, but also for the country as a whole.
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